Opt-in Email Marketing Tips

Opt-in email has many forms. The ‘single opt-in” list is established by inviting or requesting users to sign up through a “web form”. The moment they send the form, they are enrolled to be a member of that list.

You can take it a little further by adding another step, which is requiring all recent members to confirm or verify their subscription through email; this list then is commonly referred to as a ‘double opt-in”.

Confirmed or verified opt-in authenticates and supports that the email list truly is approved; this came to be the basis for qualifying the list as a recognized, “non-spam” method of communication in the business.

There are several businesses on the internet that you can rent a list of email addresses from, individuals who opted to accept a commercial email. In most cases, they are not actually renting the list since you will not be able to see the list. These companies charge a fee for every email address that they mail your message to.

As long as all who receives the email are not paid to read the messages, and as long as they are truly interested in the offers, this method of marketing may be profitable.

The problem here, in most cases, is that they sometimes charge a hefty fee, so your offer should be proven to have a good conversion rate or this can be relatively expensive.

What about “opt-in series” email promotion?

Opt-in ‘series” email promotion can work well if you offer an enticing give away. After subscribing, they receive a series of your personalized and scheduled email reports and messages pre-written by you. The best series type is that which supplies free helpful and valuable information regarding a certain subject that can solve your customers” problem.

A good quality “email series” will establish good relationships with prospective clients, which develops a valuable relationship. This relationship between the list owner and read is often overlooked by many online businesses. This series can be personalized and fully automated as soon as you have done the structuring and setup work.

Here are some optin email guidelines:

1. Never purchase someone else’s “opt-in list”. The reader who opted in, wants to receive email messages from the original list owner and not you.

2. Never purchase and/or use those lists such as: ‘millions of email addresses” and/or a “bulk emailer program”.

3. Never sell your email list to someone else. Clients want to receive mail from you because they want the information that you are providing them.

4. Consider a ‘double-opt-in” email procedure when gathering your very own list of emails. Double Optin, is the most used form of optin.

5. Don’t attempt to conceal your identity, readers want to get to know the real You.

6. Never advertise or promote your website on mailing list newsletters have not collected readers through ‘double-opt-in”, you will get spam complaints.

7. Always be prompt in removing readers from your list when requested. This is automatically done through better list managing accounts. All emails must contain an opt-out link and your personal contact information.

To be discussed later:

When working on a plan to build your list, begin by determining the level of optins you want each month to sign up, this will be your goal and can be adjusted when needed. Then, figure out how you plan on getting these list members, as well as the costs involved, if any.

-Jim ><>