Your opt-in email list is your medium in order to contact potential clients and create a trusting relationship and connection with them. In your opt-in email, you may guarantee valuable and useful information or freebies and as some kind of payment, visitors need to provide you with their “email address”.

When you effectively deliver what you promised, your product is delivered on time, and it is a quality, (useful), product, then clients will begin to trust you.

When you deliver more than what clients have expected, or greater than what you have promised, not only will they trust you, but will really like you. This establishes the platform for the other significant transformation from a prospect client to a regular customer.

Here are a few list building guidelines:

1. Offer an exceptional gift or bonuses for clients” subscriptions. When audiences are attracted to the topic of your article or newsletter, they will readily sign up or register for the course or subscription that you are offering. However, more often than not, you have to prove to your prospects that indeed, you are truly sincere in establishing a good relationship will all of them.

(Meaning that you should provide solid, authentic and factual content from the very start; take note, good content and not advertisements. This can mean offering free courses or newsletters.)

2. Provide several “opt-in” boxes on your home page or sales letter. Preferably, place the box at the bottom, the middle and the top of your web page so that as your visitor reads on your ‘sales page”, and might be engrossed in the article you provided and will not notice your “opt-in box”; placing it in several positions there will be more possibility that he can see it and can type in their email address.

3. Your list must be viral-related. Create a free good quality, useful and information-packed article making certain that you display your website in the article and post it on forums and make it known that your article is free to anyone who wants it.

Marketers, as they are at all times searching for good quality articles to distribute with their listing, will then take your offer. Then the link to your website will be inspected by prospects who read and found your article useful to them.

JV Giveaways as List Builders:

Collecting addresses by yourself can prove to be very slow. One fast way of obtaining e-mail addresses is joining a Joint Venture with other like minded marketers. One of the best methods to do this is through JV GiveAways.

Seek out a JV Giveaway that focuses on the topic of your list or would be list. Make sure that the sponsor of the giveaway does a good job of marketing the even and brings in top marketers – you don’t want to be included in a giveaway that offers junk, rehashed stuff and old giveaway materials. You want to be totally comfortable about the program so you can recommend it.

Here are some important questions to ask a “JV Giveaway” sponsor before deciding to join their program:

1. Where and how are their ads placed? Are their ads focused on Your topic? You don’t want folks going to a giveaway where the ad says it is all about internet traffic building if Your list is all about how to train dogs!?

2. How long are the ads going to run? One week? One month?. You want folks joining your list beyond just the first flush of 1 or 2 hundred members joining your list.

3. What are others saying about previous JV Giveaways from this sponsor? Check with some of the popular Forums, ask in the forum about the specific giveaway and serch the forum for the sponsors name. Do a Google check for reviews about the giveaway. Do an Alexa WayBack search to see exactly what the giveaway looked like last time.

These are some starting points to alert you about the quality of a giveaway (or lack there of).

Back to list building strategies:

Everybody on the web is searching for information so to solve their problem. Provide that answer or solution in the form of a free article, ezine or newsletter and your ‘to be” clients will willingly supply you with their “email address” as an exchange.

Always remember that various JV’s and Ad Swaps, (I’ll talk about them later), position you to be in contact with online users interested in the products or services you offer so it is a mutual benefit for you and your reader/optin. Treat your readers with respect, take good care of them, and they will take care of you. Success is just around the corner.

(Part 2 will be sent soon)

-Jim ><>